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Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (European Advertising Academy)

by Peeter Verlegh, Hilde Voorveld, Martin Eisend

ISBN 13: 9783658105570

Format: Hardcover (422 pages)
Publisher: Springer Gabler
Published: 14 Aug 2015

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

by George Christodoulides,Anastasia Stathopoulou,Martin Eisend

ISBN 13: 9783658152192

Format: Hardcover (328 pages)
Publisher: Springer Gabler
Published: 13 Sep 2016

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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy)

by Vesna Zabkar,Martin Eisend

ISBN 13: 9783658187309

Format: Hardcover (308 pages)
Publisher: Springer Gabler
Published: 05 Jul 2017

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Advances in Advertising Research IX: Power to Consumers (European Advertising Academy)

by Verolien Cauberghe, Liselot Hudders, Martin Eisend

ISBN 13: 9783658226800

Format: Hardcover (368 pages)
Publisher: Springer Gabler
Published: 04 Aug 2018

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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

by Martin Eisend,Alfred Kuss

ISBN 13: 9783030107932

Format: Hardcover (250 pages)
Publisher: Springer
Published: 15 Mar 2019

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (European Advertising Academy)

by George Christodoulides,Anastasia Stathopoulou,Martin Eisend

ISBN 13: 9783658215149

Format: Paperback (328 pages)
Publisher: Springer Gabler
Published: 15 Jun 2018

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Glaubwürdigkeit in der Marketingkommunikation: Konzeption, Einflussfaktoren und Wirkungspotenzial (Marketing-Management) (German Edition)

by Martin Eisend

ISBN 13: 9783824479818

Format: Paperback (280 pages)
Publisher: Deutscher Universitätsverlag
Published: 26 Nov 2003

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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy)

by Vesna Zabkar,Martin Eisend

ISBN 13: 9783658215200

Format: Paperback (308 pages)
Publisher: Springer Gabler
Published: 12 May 2018

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Advances in Advertising Research IX: Power to Consumers (European Advertising Academy)

by Verolien Cauberghe,Liselot Hudders,Martin Eisend

ISBN 13: 9783658248666

Format: Paperback (368 pages)
Publisher: Springer Gabler
Published: 25 Dec 2018

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Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections (Contributions to Management Science)

by Tomás Bayón, Martin Eisend, Jochen Koch, Albrecht Söllner, Markus Vodosek, Heinz-Theo Wagner

ISBN 13: 9783030831813

Format: Hardcover (152 pages)
Publisher: Springer
Published: 28 Oct 2021

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